Prince Zhang is Chief Executive Officer, Ketchum Greater China. In this role, he will be responsible for the strategic direction, business development and deployment of resources of Ketchum’s Greater China operation, as well as the transformation of agency to integrated digital communications.
Prince brings to Ketchum his extensive experience, knowledge, digital insights and entrepreneurship from his 18-year digital career in China, mostly focused in digital innovation, media & agency development and management. Prior to joining Ketchum, he was Chief Digital Officer of IPG Mediabrands. Within his agency career, he used to be Deputy General Manager of Hylink. Before that, Prince was Vertical Sales Director of Google, Business Development Director of GE CNBC Asia Pacific and Sales Director of Yahoo. He started his digital career from Sohu in Feb. 2000.
Prince is well known by the industry as a passionate digital evangelist. He serves as a judge for CAMPAIGN Digital Media Awards, TopDigital Innovation Awards etc. and a committee member of MMA China. He is also a frequent speaker on variety of forums & publications regarding the topic of digital transformation.
Prince graduated as bachelor of Investment Economics in 1998 from Tongji University and got MBA scholarship in 2005 from Tongji University.
Strictly Necessary Cookies
Strictly Necessary Cookies are enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
This website uses Lead Forensics to track website usage for businesses predominantly through IP addresses that are registered to a business as static. We a use persistent cookie for those visitors that is used to further improve the insights we receive from data collected from those business users.
Please enable Strictly Necessary Cookies first so that we can save your preferences!