Posts: Yvette Rechul

Yvette Rechul Author

Yvette is Consultant at Ketchum Pleon Germany and strategist at heart with a passion for data-driven communication and marketing. With her performance marketing background she has a deep understanding of marketing mechanics – especially in the digital field and customer journey based communication. She has worked with several clients from different industries, including the FMCG, beauty, real estate and automotive sector, covering projects in the fields of change management to product launches, efficiency audits and the steering of multinational, multi-touchpoint marketing campaigns.

Five Tips for Getting Colleagues Excited about Data and Measurement

by Yvette Rechul and Alexandra Klein| December 6, 2019

As measurement experts, we simply love data and measurement techniques, and we get excited about the “magic” hidden within the numbers and the possibilities they provide. To anyone else, data has the potential to be overwhelming when not presented properly. Have you ever heard, “I don’t have the time to look into data. I have […]