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Posts: Gur Tsabar and Jim Lin

Gur Tsabar and Jim Lin Author

As SVP for Social Issues, Digital Strategy and Innovations at Ketchum, GUR TSABAR is the guy clients call when they simply need a new way forward; when their words and actions continue to fall on the seemingly deaf ears of an increasingly vocal public. In his various roles, Gur has been guiding the world’s largest and most innovative Fortune 500 companies, industry associations, non-profit organizations and governmental institutions on how best to navigate the highly charged social issues environments that are endemic to their brands. Gur also co-founded Room Eight, one of New York’s oldest and most influential community political blogs; and co-authored Friending Your Emotions, an illustrated children’s book for early readers.

JIM LIN is a VP, Digital Strategist at Ketchum, San Francisco, and the blogger behind the popular Busy Dad Blog (http://www.busydadblog.com/). Honored by Babble.com as 2011’s funniest dad blog, his blog documents the lighthearted, humorous side of his adventures as a father of two. He is also active in conference circles, having served as a speaker/panelist at BlogHer, BlogWorld, Blissdom, Dad 2.0, Bulldog Reporter and Type-A Parent. His position at Ketchum represents the first time he’s broken his “separation of blog and state” rule, integrating his personal passion for blogging into his professional life. This basically means he no longer has to scramble to minimize his Twitter window whenever someone walks into his office.