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Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

The Compelling Link Between Women, Communications and Leadership

by Barri Rafferty| October 29, 2014

“It’s better to be trusted than liked,” is a leadership mantra that I live by every day. Throughout my twenty-year career at Ketchum, I have worked hard to focus on modeling the expectations I have of others and inspiring team members to deliver “break through” results. Demonstrating my trust in others and empowering them to […]

I Am Woman, Hear Me Board

by Barri Rafferty| October 13, 2014

Is your name William, Robert or James? According to Gerri Elliot (Director, Whirlpool, Bed Bath & Beyond, Charlotte Russe) men with these three names hold more board positions in total than all women combined, but they were not invited to the Fortune Most Powerful Women’s Conference. When you put 400 powerful women in the same […]

Judging Our Leaders Should Be Unbiased

by Barri Rafferty| October 7, 2014

As I was preparing to head to Fortune Magazine’s Most Powerful Women Conference, I happened to read Maureen Dowd’s column entitled, “Too Many Secrets, Not Enough Service.” It reminded me that, as businesswomen, we have made progress on one hand and, on the other, we are still moving slowly.