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Nancy Hicks Author

Nancy Hicks brings more than 25 years of experience in healthcare public relations with expertise in corporate reputation, issues management, product launches, branding and consumer education campaigns. Nancy is currently the Associate Director of Ketchum’s North American healthcare practice. She has published two books on healthcare communications entitled “Branding Health Services: Defining Yourself in the Marketplace” and, most recently, “Health Communication: New Media, New Methods, New Message.”

New Organ-Sharing Guidelines May Prompt National Conversation

by Nancy Hicks| October 13, 2011

(This article was originally published on CNBC.com.) The United Network for Organ Sharing (UNOS) recently released organ procurement guidelines for public comment that are sure to prompt ethical debate. In the first overhaul of the system in 25 years, UNOS announced younger, healthier people will be given priority preference for kidneys over older, sicker people.