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Posts: James Peters

James Peters Author

Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today Peters leverages his 27 years of public relations experience in the ever-evolving retail sector by working with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail). Engagement ranging from product and brand launches, media relations, franchisee & employee engagement, store openings, corporate reputation & crisis management and path-to-purchase messaging.

Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.

Peters is a self-acclaimed barbeque connoisseur and chef. He and his wife do their best to raise their teens in Dallas, along with a wily five-year-old Catahoula hound dog.

NRF Highlights: Retailers are Focusing on Employees and Purpose…Are You?

by James Peters| January 17, 2020

The 2020 NRF: Retail’s Big Show was wall-to-wall technology. From a spill-seeking robot that patrols grocery store aisles to vision-recognition systems for self-checkout, it’s clear artificial intelligence and other technologies are enabling retailers to streamline operations and improve customer experience.   But looking past the headline-grabbing tech, one of the biggest trends during the three-day […]

Follow These Three Trends with Me at NRF 2020

by James Peters| January 9, 2020

“2020 Vision” is this year’s theme for NRF: Retail’s Big Show, the annual industry event that will convene in New York this Sunday. From augmented reality to artificial intelligence, and all points in between, retail is swirling with potentially game-changing trends which brands must explore in the never-ending quest to attract and retain the customer. […]