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Posts: James Peters

James Peters Author

Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today, as partner, managing director and portfolio leader, Peters leverages his 27 years of public relations experience in the ever-evolving retail sector by working with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail). Engagement ranging from product and brand launches, media relations, franchisee & employee engagement, store openings, corporate reputation & crisis management and path-to-purchase messaging.

Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.

Peters is a self-acclaimed barbeque connoisseur and chef. He and his wife do their best to raise their teens in Dallas, along with a wily five-year-old Catahoula hound dog.

How Communicators Can Ride the 2019 Retail Revolution

by James Peters| January 17, 2019

The “war on retail” is a popular crisis-invoking phrase, but in fact, the retail landscape is far from crisis. Retail is vibrant and growing; new brands are emerging and known brands are reinventing themselves to meet today’s consumer shopping habits. Coming out of the National Retail Federation’s biggest show (NRF), I have put down a […]

Top 4 Predicted 2019 Retail Trends

by James Peters| January 10, 2019

It’s a New Year, and in a few days, I’ll be at the National Retail Federation’s biggest show, tracking the most important upcoming retail trends – specifically tech retail – for the year ahead. From e-commerce and social media to mobile purchasing and AI, technology is now table stakes in the omni-channel customer experience. Here […]