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Posts: Denise Kaufmann

Denise Kaufmann Author

Denise is a partner and Director of Client Development in North America. With 30 years of agency experience providing senior strategic counsel in a number of specialty communications areas including: crisis and issues management, corporate social responsibility, consumer health education, environmental awareness and brand building programs.

The Year-End MVPs: Most Valued Projects to Use Budget Before Year-End

by Denise Kaufmann | December 5, 2018

It’s that time of the year again. With only 17 business days left before December 31, many marketing and communications leaders are feeling the pressure of the “use it or lose it” mandate as they compare remaining work days to remaining budget. Investing in an additional project or two is the usual path that leaders […]

#IWD2016: How I Feel About Being a Female CEO

by Denise Kaufmann | March 10, 2016

This Tuesday was International Women’s Day. A day championed by the U.N. to celebrate the social, economic and cultural contributions that women make to the world. The statistics are frightening. Last year, the World Economic Forum predicted last year that the gender gap would not reach parity until 2133.

Changes: Turning to Face the Strange

by Denise Kaufmann | January 15, 2016

For the first time in our history, Ketchum London has moved locations across the Thames to a new, shiny office in London’s Bankside neighborhood. On Monday, I woke up really early to ensure that everything was perfect for our opening day. I was anxious and distracted—then I heard the news that David Bowie, who I […]

Reflect on Your True Social Purpose

by Denise Kaufmann | January 13, 2016

I believe 2016 will be the year in which many businesses have to pause and reflect on their true social purpose (click to tweet). My starting point is that several of the macro PR trends we’ve seen over the last few years will continue to build strongly over the next 12 months: