Kim is a partner and managing director of Ketchum’s Food Agriculture & Ingredient practice. She loves all things food – from the farms it is grown or raised on to her favorite spot, her kitchen. She has helped food producers and food makers tell their stories for a better part of her 25-year career. She really should have been a scientist, and is grateful to food for filling her scientific curiosity – biology, sociology, political science, food technology, behavioral science, economics, oh my!
The question of budget efficacy – call it “bang-for-buck,” ROI, business impact – is at the center of every discussion we have as marketers. With budget scrutiny intensifying, it is easy to retreat to the comfort of paid, be it advertising, event sponsorships, or digital partnerships for the reported reach they deliver. There’s no question […]
Our feet are screaming after covering more than one million square feet and 3,500+ exhibitors of natural food and lifestyle products at the Natural Products Expo West in Anaheim, Calif., March 7 – 11. But we lived to tell a few stories. Here’s what our Wellness and Cultivate teams collected along the way.
Smart food marketers have always known we eat with our eyes first. And nothing sabotages food marketing more than bad photography or low-quality video. Food shot poorly can flat-out ruin your appetite. I’ve always been particularly proud of the visual work Ketchum does in food. The food we have photographed and filmed in our Food […]
In its fourth year, the Women in Agribusiness Summit draws women who have “shattered the ceiling” or plan to be knocking on it in the not too distant future. Barri Rafferty, Ketchum Senior Partner and CEO North America, joined me this year for the Summit in Minneapolis and presented her unique and compelling perspective on what it […]
What may have one time sounded like an obscure term plucked out of a scientific journal, genetically modified organisms – also known as GMOs or biotech crops – has is a prominent topic in the mainstream media and in the halls of food companies. Discussion has focused on state initiatives that would require labeling food […]