Posts: James Peters
Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today Peters leverages his 24 years of public relations experience in the ever-evolving retail sector by working with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail). Engagement ranging from product and brand launches, media relations, franchisee & internal engagement, store openings, corporate reputation & crisis management and path-to-purchase messaging.
Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.
Peters is a self-acclaimed barbeque connoisseur and chef. He and his wife do their best to raise their teens in Dallas, along with a wily three-year-old Catahoula hound dog.
Shoptalk: Experiential Storytelling
by James Peters | March 8, 2019
The “talk” at Shoptalk was about customer-centric experiences and storytelling. Dozens of high-profile speakers from leading brands, combined with a bustling conference floor and more than 8,000 attendees networking in The Venetian in Las Vegas for four days, made for an annual event retailers could not miss. Ketchum will be back. The experiential-centric brands who […]
Shoptalk: Retail Collaborations Paving the Way
by James Peters | March 1, 2019
Retail, boring? No way! Retail is innovative, engaging and customized as competitive retailers answer consumers’ calls for convenience, choice and cost. This weekend, we head to Shoptalk in Las Vegas – a conference where retail experts and industry leaders discuss the latest trends, technologies and retail business models. One topic sure to dominate the conference […]
How Communicators Can Ride the 2019 Retail Revolution
by James Peters | January 17, 2019
The “war on retail” is a popular crisis-invoking phrase, but in fact, the retail landscape is far from crisis. Retail is vibrant and growing; new brands are emerging and known brands are reinventing themselves to meet today’s consumer shopping habits. Coming out of the National Retail Federation’s biggest show (NRF), I have put down a […]
Top 4 Predicted 2019 Retail Trends
by James Peters | January 10, 2019
It’s a New Year, and in a few days, I’ll be at the National Retail Federation’s biggest show, tracking the most important upcoming retail trends – specifically tech retail – for the year ahead. From e-commerce and social media to mobile purchasing and AI, technology is now table stakes in the omni-channel customer experience. Here […]
What Communicators Can Learn from Week One of the Holiday Shopping Period
by James Peters | December 3, 2018
Only one week into this holiday season and the retail sector has already seen impressive highs and unnerving lows. Perhaps to no surprise, Amazon had the biggest Cyber Monday of all time, confirming what many analysts claim to be the best kick-off to the holiday shopping period in history. Mother Nature even pitched in with […]
Is Your Brand “Experienced?”
by James Peters | October 17, 2018
Retailers continue to hear an “experience” will set brick and mortar retail apart from its ecommerce competitors. However, as communicators we understand how and why creating an omnichannel experience must transcend both online and offline. A complete experience will engage the consumer at all points along their purchase journey.