filters

Posts: Shawn McBride

Shawn McBride Author

Over the course of an almost 20-year career in sports marketing and PR, Shawn McBride, EVP of Ketchum Sports, has worked with leading brands on campaigns that have tapped into football fans’ passions, resulting in a deep understanding of the sport’s landscape, the storylines around it and how to achieve business results for his clients.

Super Bowl LIII: Players Aren’t the Only Ones Gearing up for Game Day

by Shawn McBride | January 25, 2019

The two teams competing on the gridiron during Super Bowl LIII have been determined, but the combatants in the high-stakes, game-within-the-game (and no I’m not talking about the Puppy Bowl), are just now beginning to emerge.

NBA Tips Off Atop U.S. Sports Landscape

by Shawn McBride | October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]

2018 NFL Season Brings New – and Old – Challenges for America’s #1 Sports League

by Shawn McBride | September 21, 2018

The first two weeks of the 99th season of the NFL are in the books, and fans are in full-on football mode. The league continues to enjoy envious popularity but there are a variety of lenses that, when applied, can reveal slightly different perceptions about the degree of glory currently associated with the biggest sport […]

The Reality of Fantasy Football

by Shawn McBride | September 6, 2018

If you’re like me, you’ve recently held your first (or fourth) 2018 fantasy football draft with the new NFL season kicking off in a few. short. hours. As I was prepping for my draft, I also got to thinking about the state of fantasy sports in the U.S., if they’re actually as “popular” as they […]

SCOTUS Decision to Legalize Sports Betting a Grand Slam for Brands

by Shawn McBride | May 17, 2018

As someone who has worked in the sports business industry for almost 20 years, it is hard to resist hyperbole when explaining what the U.S. Supreme Court’s decision to lift the 1992 federal ban on sports gambling in the U.S., and turning the discretion over to individual states, means.  Initial media coverage featured terms like […]

Live from PyeongChang: It’s the 2018 Olympic Winter Games!

by Shawn McBride | February 9, 2018

With the cauldron lit to officially open the XXIII Winter Olympics in PyeongChang, South Korea, the three-Games long “Asian swing” of the Olympic Movement, with the 2020 Olympic Summer Games in Tokyo and 2022 Olympic Winter Games in Beijing, also commenced.