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Posts: Simeon Mellalieu

Simeon Mellalieu  Author

Dr. Simeon Mellalieu (麥善銘), Partner, Client Development APAC, is a communications specialist with almost 20 years of experience in PR consultancy in Europe and Asia. His expertise lies in corporate positioning and reputation management, brand building, consumer marketing and engagement and issues and crisis management.
Listed in the PRWeek Global Power Book 2016 and 2017, Simeon is Honorary Secretary of PR Hong Kong and served as Chairman from 2010-2013. He also sat on the Advisory Committee for the School of Communications at Hong Kong Baptist University from 2014-2016.
His business-to-business, business-to-consumer and crisis communications experience spans industry sectors as diverse as aerospace, automotive, food and beverage, finance and investment, gaming, healthcare, payment, petrochemical, retail, travel and technology. He has consulted for such clients as Bacardi, Boeing, Disney Channel, FedEx, Ford, Levi Strauss & Co., Hewlett Packard Enterprise, Malaysia Airlines, Motorola, Nissan, Philips Semiconductors, Rolls-Royce, Shell and Visa.

Simeon is a steward of client relationships across all of Ketchum’s offices in the Asia Pacific (APAC) region, rallying and coordinating specialist support across the region, upholding client care, best practices, and the introduction of new services. He provides senior counsel for local, regional and global clients at the highest boardroom level.
His work has gained recognition through multiple industry awards. In 2007, he received the David Drobis Award, Ketchum’s highest accolade rewarding excellence in client service.

Simeon is also a regular speaker, panelist and chair at industry events in the Asia Pacific region covering subject matter as diverse as social/digital communications trends, data and creativity, issues and crisis management, corporate affairs and agency management. Recent appearances include PR360 Asia 2017 (panelist), the Asia Pacific Corporate Affairs Forum 2015 and 2016 (panel chair) and Crisis and Reputation Management 2016 and 2017 (conference chair).
He is also a regular judge of industry awards including Public Affairs Asia Gold Standard Awards (2011 – 2017) and PRWeek Asia (2013).
Based in Hong Kong for 15 years he started his PR career in the UK before transferring to Asia. He joined Ketchum in 2004.
Simeon is British and was educated at University College London.

Coming Soon: 12th months of Cyber Monday

by Simeon Mellalieu | November 21, 2018

How the expanding world of e-commerce shopping festivals is changing the global retail landscape. November has long been a critical month in the retail calendar. Now, thanks to global inventiveness and e-commerce, the November shopping frenzy is being reinvented, amplified and replicated to deliver an online retail shopping festival for every month of the year […]

Selling Human: Navigating Audience Engagement in the Age of Influence

by Simeon Mellalieu | December 15, 2017

In today’s world, conversation is the expectation. You should build relationships with target tribes by seeding and sharing relevant content. When was the last time you had – or triggered – a water cooler moment? The phrase seems to have lapsed into the annals of marketing history. They still happen, but perhaps we call them […]

The Role of Social Media in Crisis Situations

by Simeon Mellalieu | September 13, 2016

Social media has changed absolutely everything and absolutely nothing in crisis communications. I’m on my way to the International Air Transport Association’s Crisis Communications Conference in Hong Kong today and much of the discussion leading up to the event has focused on the impact of social media in crisis situations, and for good reason. Social […]

Can You Hear Me Now? The Digital Age & the End of the Voice Call

by Simeon Mellalieu | August 25, 2016

I’ve noticed a disturbing trend: a decline in share of voice. No, not that share of voice… I’m talking about the familiarity, trust and nuance gained by connecting via the spoken word. It seems that, in this increasingly digital landscape, the phone call has all but disappeared. The aversion is so great that I’ve even […]

Growing Pains in the Digital Era

by Simeon Mellalieu | March 28, 2016

As Seen In… Marketing Magazine. In Hong Kong we’re used to asking each other, “How’s business?” and typically responding, “Busy.” Whether the economy is in an upswing or a downswing the response is always the same. So it’s useful every now and then to look under the hood to see what’s really going on in […]

Time to Refocus on Reputation

by Simeon Mellalieu | November 8, 2011

I think we’ve let ourselves get distracted over the past couple of years by the digital bandwagon. We’ve got all of these new communications channels all around us that promise so much. But what has really changed? Regardless of whether you are broadcasting on Facebook, Sina Weibo or YouTube, we still have our target audiences […]