Posts: Valerie Pritchard

Valerie Pritchard Author

Valerie Pritchard is a Senior Digital Strategist based out of the New York office. When she’s not at work, Valerie enjoys traveling and checking out new restaurants – preferably at the same time. Valerie is a PR News Rising Stars 30 & Under award winner, leader of the Ketchum Book Club and an aspiring dog owner.

Amping Up the Volume with Podcasts

by Valerie Pritchard| May 30, 2018

One could argue that the podcast renaissance came with the massive popularity of Serial back in 2014, though monthly podcast listenership has been steadily increasing since 2013 according to Pew Research. Over 67 million Americans listen to a podcast every month. And, there was a 45 percent increase in monthly listenership between 2015 and 2017. […]

From Harambe to Fiona: A Reputational Turnaround Success Story

by Valerie Pritchard| October 31, 2017

The internet’s hottest influencer doesn’t have her own social channels. I know what you’re thinking: you can’t call yourself an influencer without social channels – that’s completely hypo-critical. And you’d be right about one thing: I’m talking about a hippo, and she is definitely a critical part of the story here. Today, I’m taking a […]