Posts: Tom Jones
Tom Jones is a senior communications specialist with more than twenty years of healthcare-specific experience developing and executing award-winning public relations and corporate communications initiatives, building and managing high-performance communications teams, and driving measurable business results for his clients.
Tom’s communications experience encompasses some of the world’s largest and best-recognized brands, and includes work in consumer and professional outreach, issues management, national media relations, social media, advocacy relations, corporate reputation management, and leadership communications.
Earlier in his career, Tom was Executive Director of Communications for Novartis, where he oversaw the creation, development and implementation of public relations programs for the company’s dermatology, neuroscience, diabetes, respiratory, arthritis and gastrointestinal franchises. In this role, he was heavily engaged with marketing teams helping with pre-launch, market introduction and promotional activities. He created and executed several direct-to-consumer PR platforms including celebrity programs that consistently demonstrated positive ROI.
Tom graduated magna cum laude from Rowan University and holds a masters in communications from New York University. He resides in Summit, NJ.
What’s the Role of Communications in Health? It’s Vital.
by Tom Jones| July 17, 2018
Having worked in the health sector for nearly a quarter of a century and planning to be in for the next quarter-century, if the industry will have me, I never stop seeing how unique and endlessly fascinating the healthcare space is, and how we can make a difference with the work that we do. I […]
Fostering Community Through the Arts
by Tom Jones| February 7, 2018
Our Healthcare team in New York recently took a trip around the corner to the Museum of Modern Art—colloquially referred to as the infamous MoMA. For us, the outing was initially an idea for some casual cultural immersion and a chance to reconnect as colleagues. We were excited to dive into a world largely unfamiliar […]
Communications Is Vital To Health, So Let’s Align On How We Talk About It
Generations ago, knowledge about how to protect health, detect disease, slow progression, and cure anything was limited. The communications priorities were for doctors to break the bad news gently and for loved ones to be supportive. Today, with so much more that can be done at every phase, communications can provide insight, drive conversation, inspire […]
My New Healthcare Journey Begins in a Familiar Place
by Tom Jones| October 27, 2016
In the lobby of our New York office, the wall is painted with large green letters that read, “We Are Ketchum.” When I worked here more than 14 years ago, it was our rallying call. Returning as a boomerang, it was instantly clear that aside from those words, our logo and a few familiar faces – […]