News + Views
Tamara Norman
Tamara is partner and managing director for Ketchum’s Employee Communications & Engagement specialty. She collaborates closely with clients to create and deploy corporate reputation campaigns and believes that all strong reputation programs begin inside.
Posts: Tamara Norman
Act Now: Four Trends in 2022 Employee Communications
by Tamara Norman and Lauren Butler| November 9, 2021
How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022. During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In […]
The Year of the Employee Influencer
by Tamara Norman| April 27, 2021
A year into the pandemic, employees aren’t “returning” to work—they’re redefining it. In this charged environment, the dual role of the workforce as both audience and advocate has never been more crucial. Whether these key stakeholders work on the front line, in the back office or what may now be a permanent home office, employee […]
One Year in: Embracing and Managing the Changing Workplace
by Tamara Norman and Lauren Butler| March 16, 2021
It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]
2021 Outlook: A New COVID Chapter for Employee Engagement
by Tamara Norman and Lauren Butler| December 15, 2020
No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]
The Next Chapter: A Case for Stronger Post-Election Communication
by Tamara Norman and Bill Zucker| November 9, 2020
There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]
How Crisis Culture Is Changing Workforce Priorities
by Tamara Norman| October 26, 2020
Last week, I moderated a discussion at the PRovoke Global Summit entitled “How Crisis Culture Is Changing Workforce Priorities—Possibly Forever.” The conversation built off Ketchum’s recent Work Shift 2020 study, which focused on the rapidly changing dynamics of the workforce in the era of COVID-19. We wanted to find out what changes leading organizations are […]
