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Posts: Tamara Norman

Tamara is partner and managing director for Ketchum’s Employee Communications & Engagement specialty. She collaborates closely with clients to create and deploy corporate reputation campaigns and believes that all strong reputation programs begin inside.

2021 Outlook: A New COVID Chapter for Employee Engagement

by Tamara Norman and Lauren Butler| December 15, 2020

No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]

The Next Chapter: A Case for Stronger Post-Election Communication

by Tamara Norman and Bill Zucker| November 9, 2020

There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]

How Crisis Culture Is Changing Workforce Priorities

by Tamara Norman| October 26, 2020

Last week, I moderated a discussion at the PRovoke Global Summit entitled “How Crisis Culture Is Changing Workforce Priorities—Possibly Forever.” The conversation built off Ketchum’s recent Work Shift 2020 study, which focused on the rapidly changing dynamics of the workforce in the era of COVID-19. We wanted to find out what changes leading organizations are […]

New Study: Hitting the Reset Button on Employee Engagement in the COVID Era

by Tamara Norman and Lauren Butler| July 28, 2020

Across every industry, employees’ lives have been upended by the COVID-19 crisis, radically changing the expectations and values of the workforce. Almost two-thirds of American workers (63%) say the pandemic has prompted them to dramatically reevaluate their professional priorities, according to a new Ketchum study, Work Shift 2020: How Crisis Culture is Changing the Priorities […]