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Ketchum author Tamara Norman

Tamara is partner and managing director for Ketchum’s Employee Communications & Engagement specialty. She collaborates closely with clients to create and deploy corporate reputation campaigns and believes that all strong reputation programs begin inside.

Posts: Tamara Norman

The Year of the Employee Infuencer - Screen grab with lineup of speakers

The Year of the Employee Influencer

by Tamara Norman| April 27, 2021

A year into the pandemic, employees aren’t “returning” to work—they’re redefining it. In this charged environment, the dual role of the workforce as both audience and advocate has never been more crucial. Whether these key stakeholders work on the front line, in the back office or what may now be a permanent home office, employee […]

The New Essentials - Working Lessons from a Year in the Pandemic - featured

One Year in: Embracing and Managing the Changing Workplace

by Tamara Norman and Lauren Butler| March 16, 2021

It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]

2021 Outlook: A New COVID Chapter for Employee Engagement

2021 Outlook: A New COVID Chapter for Employee Engagement

by Tamara Norman and Lauren Butler| December 15, 2020

No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]

The Next Chapter: A Case for Stronger Post-Election Communication

The Next Chapter: A Case for Stronger Post-Election Communication

by Tamara Norman and Bill Zucker| November 9, 2020

There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]

How Crisis Culture Is Changing Workforce Priorities

How Crisis Culture Is Changing Workforce Priorities

by Tamara Norman| October 26, 2020

Last week, I moderated a discussion at the PRovoke Global Summit entitled “How Crisis Culture Is Changing Workforce Priorities—Possibly Forever.” The conversation built off Ketchum’s recent Work Shift 2020 study, which focused on the rapidly changing dynamics of the workforce in the era of COVID-19. We wanted to find out what changes leading organizations are […]

New Study: Hitting the Reset Button on Employee Engagement in the COVID Era

New Study: Hitting the Reset Button on Employee Engagement in the COVID Era

by Tamara Norman and Lauren Butler| July 28, 2020

Across every industry, employees’ lives have been upended by the COVID-19 crisis, radically changing the expectations and values of the workforce. Almost two-thirds of American workers (63%) say the pandemic has prompted them to dramatically reevaluate their professional priorities, according to a new Ketchum study, Work Shift 2020: How Crisis Culture is Changing the Priorities […]