Ketchum author Serena Cohen

Serena is a Manager of Talent Acquisition for the New York office. Serena recruits for Ketchum Change, Ketchum Global Research and Analytics, and the Corporate, Media and Healthcare practices. Serena holds a Master’s in Organizational Psychology.

Posts: Serena Cohen

Four “Be”s to Boost Your Personal Brand

Four “Be”s to Boost Your Personal Brand

by Serena Cohen| November 25, 2014

Both social and digital have become vital components of any successful brand communications campaign. A company would have to be equally uninterested in growth and reputation to ignore their online presence in today’s technological age. Yet, as a recruiter, I often find that young professionals entering the workforce are ignoring their own personal brands online. […]