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Prince Zhang Author

Prince Zhang is Chief Executive Officer, Ketchum Greater China. In this role, he will be responsible for the strategic direction, business development and deployment of resources of Ketchum’s Greater China operation, as well as the transformation of agency to integrated digital communications.

Prince brings to Ketchum his extensive experience, knowledge, digital insights and entrepreneurship from his 18-year digital career in China, mostly focused in digital innovation, media & agency development and management. Prior to joining Ketchum, he was Chief Digital Officer of IPG Mediabrands. Within his agency career, he used to be Deputy General Manager of Hylink. Before that, Prince was Vertical Sales Director of Google, Business Development Director of GE CNBC Asia Pacific and Sales Director of Yahoo. He started his digital career from Sohu in Feb. 2000.

Prince is well known by the industry as a passionate digital evangelist. He serves as a judge for CAMPAIGN Digital Media Awards, TopDigital Innovation Awards etc. and a committee member of MMA China. He is also a frequent speaker on variety of forums & publications regarding the topic of digital transformation.

Prince graduated as bachelor of Investment Economics in 1998 from Tongji University and got MBA scholarship in 2005 from Tongji University.

Five Social Commerce Megatrends in China

by Prince Zhang| January 4, 2021

Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]

How to Win at Double Eleven: the online battleground of social commerce

by Prince Zhang| November 13, 2018

Now 10 years on, the carnival of online shopping that is Singles Day (aka the Double Eleven Festival) has rewritten the rules of consumer e-commerce, retail platform development, user experience, brand marketing, and logistics. At this new milestone, what can we expect to see this year and what approaches are we going to adopt over […]