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Ketchum author Paula Garcia Mosquera

Pula García Mosquera, is a Research Executive at Ketchum London. She is part of the Ketchum Analytics team and works mainly on the digital side of the business; building audience profiles, analysing social conversations and media landscapes and measure impacts of digital and influencer marketing. Paula has a background in journalism, having graduated from Universidad Complutese (Spain); with a Master’s in Political and Corporate Communication from Universidad de Navarra (Spain) and the George Washington University (US). She is a movie lover and a foodie, who enjoys cooking while listening to the radio or an interesting podcast.

Posts: Paula Garcia Mosquera

Measurement Success in 2019: Look Beyond the Basics

Measurement Success in 2019: Look Beyond the Basics

by Paula Garcia Mosquera| November 9, 2018

It’s November, which, for analytics professionals, means is the International Association for the Measurement and Evaluation of Communications’ (AMEC) Measurement Month—a great initiative highlighting the critical role of measurement in communications, and an excellent opportunity for me to personally reflect on how measurement has had an impact on my career.