Monica leads Ketchum’s Purpose Practice, which offers services that include developing and executing sustainability and social impact programs that are fully integrated with marketing and communications campaigns to build brands, strengthen reputation and increase awareness and stakeholder engagement.
Hurricanes, wildfires, tornadoes, flooding, winter storms, volcanoes, and now an earthquake. It’s been a busy 2018. Throughout each of these overwhelming events, first responders, non-profit organizations, companies, and individuals mobilized to help millions of people and communities respond, rebuild and restore livelihoods. As a first responder myself, I’ve seen both the devastation and the heroic […]
Nearly 50 years ago, the U.S. passed legislation to ensure the air we breathe and water we drink is clean, and that endangered animals and federal lands are protected. For 20 years, enforcement of these laws ranged from full swing or lapsed, depending on the political winds. And then something remarkable occurred: the American people […]
WITH THE NEW TAX PLAN IN FULL FORCE, WILL THE PRIVATE SECTOR CONTINUE TO PASS THE TEST? In December 2016 I wrote an opinion piece called “Will the Private Sector Pass the Test?” which hypothesized that despite – or perhaps due to – the fact that the newly elected U.S. leadership planned to reduce regulation […]
This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.  Without even counting Hurricanes Harvey, Irma and Maria, or the California fires, the U.S. has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs. When coupled […]
Despite the urban/rural divide that political winds have carried with recent events in Great Britain, the United States and other countries, and potential changes to current environmental and social-economic structures, companies have a choice to make: Will they increase their advocacy and investment in Purpose (CSR, social and environmental issues), or will they take advantage […]
Freya Williams, author of Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, recently gave an inspiring speech where she discussed the first nine (or ten) companies that had successfully been built into billion-dollar brands by focusing on purpose. As I was listening, the person sitting next to me asked why so many other […]