Posts: Marissa Kandel

Marissa Kandel Author

Marissa Kandel is a senior media specialist in our Atlanta office. With nearly ten years of experience, Marissa has worked in both brand marketing and corporate communications, providing strategic media counsel and support to a range of clients. In her role, Marissa leads media relations programs for product launches, executive thought leadership opportunities and issues and crisis. An Atlanta native, Marissa graduated with a Bachelor’s of Science degree in public relations from the University of Florida.

Three Tips For Discovering a Brand’s DNA Through Storytelling

by Marissa Kandel| October 6, 2015

As public relations professionals, we often throw around the word “storytelling.” I have to admit, the word didn’t resonate with me at first; it felt lofty and unattainable. After all, as a media relations specialist, I’m often asked to pitch product launches and campaigns that have a hard start and end date so, in my […]