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Ketchum author Marissa Kandel

Marissa Kandel is a VP, media group manager, in Ketchum’s Atlanta office. She has worked in both brand marketing and corporate communications, providing strategic media counsel and support to a range of clients. In her role, Marissa leads media relations programs for product launches, executive thought leadership opportunities and issues and crisis. An Atlanta native, Marissa graduated with a Bachelor’s of Science degree in public relations from the University of Florida.

Posts: Marissa Kandel

In-person Media Interviews Are Back (If You’re Prepared) - photo of a video camera filming a TV interview between two female participants

In-person Media Interviews Are Back (If You’re Prepared)

by Marissa Kandel| June 17, 2021

As COVID-19 restrictions begin to recede, one of the mainstays of media relations is slowly beginning to reemerge: in-person media interviews with journalists. Like most other forms of face-to-face communications in the past year, the “deskside” briefing has been on sabbatical, denying spokespeople and print, broadcast and online reporters from engaging in the more intimate, […]

Three Tips For Discovering a Brand’s DNA Through Storytelling

Three Tips For Discovering a Brand’s DNA Through Storytelling

by Marissa Kandel| October 6, 2015

As public relations professionals, we often throw around the word “storytelling.” I have to admit, the word didn’t resonate with me at first; it felt lofty and unattainable. After all, as a media relations specialist, I’m often asked to pitch product launches and campaigns that have a hard start and end date so, in my […]