Posts: Katherine Watier Ong

Katherine Watier Ong Author

Katherine Watier Ong works with clients to stay on top of the changing nature of search & social. She has 8 years of SEO and social experience, and is part of the 1 million visitors per month club after taking one of the websites she was promoting from 300K to 1.2 million in one month with an integrated 360 degree promotion program. She is VP, Online Strategy and Market Insights in Ketchum’s online strategy department, and helps manage a team that tracks the online consumer, online analytics, changing online platforms and algorithms, and develops strategies for clients to connect with their online consumer. Follow Katherine at @kwatier, Google+ or connect with her on LinkedIn.

Why You Need to be Mobile Friendly

by Katherine Watier Ong| March 31, 2015

61% of Americans search by using their smartphone. If that wasn’t a compelling enough call to action, on April 21, Google is changing its mobile algorithm and, by doing so, removing pages from mobile search that are not mobile friendly.

The Scoop on Mobile App Promotion and App Store Optimization (PART 3)

by Katherine Watier Ong| October 16, 2014

In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]

The Scoop on Mobile App Promotion & App Store Optimization (PART 2)

by Katherine Watier Ong| September 12, 2014

Building on part one, where we provided an introduction to the app landscape, our series examining mobile app promotion and optimization continues with insights on how to develop an app that’s easy-to-find with staying power. Below are tips and strategies to ensure that your app can be easily located in the various app stores, and […]

The Scoop on Mobile App Promotion and App Store Optimization (Part I)

by Katherine Watier Ong| August 21, 2014

Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]

Social Media Personalization Series: LinkedIn

by Katherine Watier Ong| May 28, 2014

It’s time to put on your business suit and get to know LinkedIn, the focus of the latest installment in our social media personalization series. When I first started researching how social media sites were personalized for end users, I was horribly naive. I knew Facebook was a bit creepy (you could guess that based […]

Social Media Personalization Series: Google+

by Katherine Watier Ong| May 9, 2014

Our series examining social media platforms continues today with Google+. Despite having millions of users (if you have a Gmail account, then you automatically have a Google+ account), there has been an ongoing debate about the impact of this platform for brands and the need to participate. In order to make an educated decision regarding […]