Posts: Karl O'Doherty

Karl O'Doherty Author

Focusing mainly on enterprise and general B2B technology clients, Karl works across the corporate practice at Ketchum on a range of projects covering media relations, planning, content creation and digital advisory.

Mobile World Congress 2019: Lessons for B2B Marketers

by Karl O'Doherty| February 26, 2019

The yearly telecoms industry get-together is in full swing this week. Tens of thousands of engineers, business developers, marketers, hacks, and flacks descended on Barcelona for a week full of pintos and previews of what the telecommunications industry will be focusing on for the next 12 months.