Jon Higgins is responsible for Ketchum’s offices in Asia, Latin America and Middle East & Africa. In these regions, he is responsible for client stewardship, business development, and new ventures, as well as enhancement of the agency’s global reputation for creativity, innovation, and thought leadership. Jon is a member of Ketchum’s Executive Committee.
Prior to assuming this role in 2008, Jon was CEO of Ketchum EMEA, covering offices in the U.K., Germany, France, Spain and Italy, as well as an exclusive network of 20 affiliates.
In addition, Jon helped lead the creation, global launch and agency integration of the Ketchum Programming Process (KPP), an ambitious undertaking aimed at leveraging the agency’s digital strategy, creative resources and unique culture into a consistent approach to client programming.
Jon is based in Washington, D.C. He holds a bachelor’s degree from the University of Southern California.
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The last time I laughed at something in the Financial Times was . . . well, it probably goes back to those giddy days before the global financial crisis smackdown. But that was my reaction to Lucy Kellaway’s brilliant “Business Life” column last week, in which she cited Apple as a brand that understands language […]
In England, it’s back to school time. Yesterday we dropped off my son at his new boarding school. As we met his five new roommates, it occurred to me that a dorm room of teenagers is a kind of Petri dish for observing cultures other than bacteria. Most fascinating to me was to observe the […]