If ever there was a wedge issue in the healthcare field, surely it’s pharmaceutical pricing. Few topics have generated as much attention or, in some cases, drawn as much opprobrium from all manner of stakeholders – media, government, politicians, NGOs and just plain ordinary citizens. That’s why it’s been reassuring lately to see several notable […]
Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation. Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive […]
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