Posts: John Ratcliffe-Lee

John Ratcliffe-Lee Author

Based in New York, John is a Vice President on the Strategy team of Ketchum Digital, where he provides social media & integrated digital marketing counsel to global brands across Ketchum’s client portfolio.

Follow him at: @jratlee

Spring Cleaning: Who Moved My Click?

by John Ratcliffe-Lee| April 6, 2017

With so much content flying across our screens on a daily basis, it can be hard for brand communicators to figure out the best way to get a message across and ensure someone sees it. The “click-through” has long been a holy grail of measurement when it comes to an understanding of the effectiveness of […]

The Social Web We Weave: An Advertising Week Recap

by John Ratcliffe-Lee| October 21, 2014

Curious to discover what new innovative ideas will be powering the future of modern marketing, I, along with associate digital strategists Marc Phillips and Sona Martirosian attended Advertising Week. After listening to industry leaders from both the agencies and corporations share their favorite case studies from the past year and offer their current strategies, we […]