Posts: Joe Becker and Sasha Pierre

Joe Becker and Sasha Pierre Author

Joe Becker is the SVP for Ketchum’s digital group and is the practice lead for interactive and client strategy. Joe’s focus is online thought leadership, brand voice articulation and driving business results through online endeavors. Furthermore, Joe oversees the strategic development of innovative digital and social media programs to tell stories, facilitate collaboration, and build communities for added value to both brands and audiences.

Sasha Pierre supports the Ketchum Digital Strategy team and serves as traffic coordinator for various projects within Ketchum Digital.

SEC Arrives Late (or on time) to the Bountiful Social Banquet

by Joe Becker and Sasha Pierre| April 11, 2013

This Facebook post (By the CEO of Netflix) was the straw that broke the SEC’s back in realizing that social media was a fair and appropriate platform for sharing & disclosing investor news and information. The community and market (Netflix: $72.45 to $81.72 in 24 hours from this thread) reacted favorably to this Facebook post […]