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Ketchum author Jason Woodward

Jason is a planning director for Ketchum Analytics, and he has spent the past 10 years using data to help iconic global brands tell their stories. He pushes clients to truly understand their consumers, ask smart questions, challenge their assumptions and connect dots in ways that create something new and exciting.

Posts: Jason Woodward

Getting Started with the Strategic Planning Process

Getting Started with the Strategic Planning Process

by Nicole Moreo and Jason Woodward| June 1, 2021

When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]