Posts: Jaime Schwartz
A Dietitian Looks Back on 15 Years of Change in Nutrition Communications
Close your eyes and remember a time before the “miracle on the Hudson” turned Twitter into a source for breaking news, when Facebook was only open to students with a college email address, and before a baby who bit his brother’s finger became one of the first viral videos. This is a frame of reference […]
Top Trends from FNCE
Earlier this week, more than 10,000 nutrition professionals and food industry executives gathered in Philadelphia for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending sessions, learning about new research and scouring the exhibit hall for new products […]
Influencers with Authority: Beyond the Follow Count
Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]
Building #IRL Relationships in a Screen-driven World
Have you ever thought you knew someone only to realize that you’ve never actually met, and all of your interactions have been on Instagram? Or have you ever thought about a conversation you recently had, only to realize you had commented on a lively Twitter thread, and no actual dialogue was exchanged?
Trends from the 2018 Food and Nutrition Conference and Expo (FNCE®)
Download our 2018 FNCE® trends report here. More than 13,000 nutrition professionals and food industry executives recently gathered in Washington D.C. for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Ketchum’s registered dietitians were on site, attending educational sessions, learning about new research and scouring the […]
Ketchum Food Forecast 2018: Ketchum’s Global Food and Beverage Practice Shares What It Sees for Food in 2018.
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