Hilary Hanson McKean serves as global partner and president, North America. In addition to her global and regional leadership roles, Hilary drives global brand strategy and integration for a variety of Ketchum clients. Hilary is dedicated to brand insight and innovation – whether leading global workshops on connecting with millennial influencers or working with Ketchum’s practice leaders to bring forward differentiating offers to accelerate growth. Prior to her current Ketchum work, Hilary served as the Director of the 1996 Olympic Torch Relay. She is a Phi Beta Kappa graduate of the University of Oregon School of Journalism, proud parent to two college students, avid skier and traveler.
At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]
From sleepless nights to gratitude for a hot cup of coffee on a snowy Montana morning; from anxiety driven by media overload to getting to know my team on a more personal level as we all work from home—this global pandemic, combined with its pull on our economy towards a global recession, is the ultimate […]
2019 was a year of dynamic change—in our industry, for Ketchum as a global communications consultancy and for me in my new role leading our global marketing and communications efforts. As we enter 2020, transformation and disruption have become the new normal. The ability to deliver a business impact for our clients demands an infusion […]
I recently learned in a new business pitch that more and more GenZennials define themselves as gender fluid. Almost half of the next generation who will be entering the work force. Imagine how different our workplace will be in the decade ahead as a result. Last year, my child, Alice, aka Kyle, came forward to […]
This weekend, I spoke to several hundred college students at the PRSSA International Conference in Atlanta. It was a thrilling experience, and those who know me well won’t be surprised to hear that I encouraged them to fearlessly lean in to their innate leadership qualities—to boldly speak up and stand out. In an era of […]
Global agencies need to rally to offer both higher learning and higher purpose if we want to retain the next generation of leaders. Today marks the start of an iconic Ketchum tradition, Camp Ketchum. Camp is about innovation, inspiration and leadership. Recognized as one of the pre-eminent training experience among global communications firms, this year’s […]