Gur Tsabar, EVP, Social Issues and Digital Strategy
Named a top 25 communications innovator in North America. Strategic counselor, problem solver and fixer of reputations for some of the world’s largest and most innovative Fortune 500 companies, non-profit organizations and governmental institutions. Senior political and policy advisor at New York City Hall. A 15+ year veteran social/digital storyteller. Growing expertise in matters of Diversity, Equity and Inclusion (DE&I). Passionate husband, father and social justice advocate.
Here’s a challenge to all communicators… Take a look at your company’s communications over the past year and see if they say anything outside the established norms of your industry? Chances are: your company has been communicating squarely within an existing conversational frame. Meaning: within the spectrum of ideas considered acceptable by its various stakeholder […]
The mention of any category of business can conjure a brand or image in the modern mind – airline, charity, shoemaker, software developer, hospital, beverage company, car manufacturer, fast food franchise. When considering the brands that come to mind, you likely imagine the brand’s logo or one of their products or services. And, more than […]
Whether you like it or not, people are talking about you around. the. clock… They’re talking about your company, they’re talking about the amazing services you provide, and about the defective products you’ve manufactured. They’re complaining about your exorbitant fees and praising your incredible discounts. They’re talking about your down-to-earth CEO, your hilarious flight attendants, […]
Remember the food pyramid from health class? It wasn’t that long ago that a meal was considered incomplete if portions of meat, dairy and other animal-based proteins were not included as part of the occasion. Nor was it that long ago when diets, like vegetarian and vegan, resided almost exclusively on the fringe. Today we […]
The popularity of social media has literally leveled the playing field online—giving every person on the planet the same sized megaphone to voice not only their excitement about companies and brands, but also—and perhaps most frighteningly—their anger and rage. So the question for you is: When Twitter or Facebook blow up on you, do you […]
We all cringe, yet we cannot look away, when a brand crashes and burns on social media. We shake our heads and think, “How did they not see that coming?” The sad reality is that it does keep coming — a hijacked hashtag here, a Facebook war there, and general internet mockery or outrage everywhere. […]