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Ketchum author Gur Tsabar

(he/him/his)

Named a top 25 communications innovator in North America. An EVP who co-leads Ketchum’s DE&I specialty. Strategic counselor, problem solver and fixer of reputations for some of the world’s largest and most innovative Fortune 500 companies, non-profit organizations and governmental institutions. Senior political and policy advisor at New York City Hall. A 15+ year veteran social/digital storyteller. Passionate husband, father and criminal justice reform advocate.

Posts: Gur Tsabar

Get Comfortable Being Uncomfortable with EEO-1 Report Workforce Diversity Data - Hands Typing on a Keyboard.jpg

Get Comfortable Being Uncomfortable with Workforce Diversity Data

by Maxine Enciso and Gur Tsabar| March 10, 2021

Over the past several months, you may have seen headlines in top-tier business media about companies releasing workforce diversity data. In some instances, these companies shared the data in tandem with new representation commitments. Some companies have boldly connected their commitments to executive pay and bonuses, while others are investing in their employees by focusing […]

the overton window

Shattering the Overton Window: A Call for Messaging that Matters

by Gur Tsabar| March 4, 2019

Here’s a challenge to all communicators… Take a look at your company’s communications over the past year and see if they say anything outside the established norms of your industry? Chances are: your company has been communicating squarely within an existing conversational frame. Meaning: within the spectrum of ideas considered acceptable by its various stakeholder […]

Why It’s Time to Check Your Visual Reputation!

Why It’s Time to Check Your Visual Reputation!

by Gur Tsabar and Emily Coy| April 5, 2018

The mention of any category of business can conjure a brand or image in the modern mind – airline, charity, shoemaker, software developer, hospital, beverage company, car manufacturer, fast food franchise. When considering the brands that come to mind, you likely imagine the brand’s logo or one of their products or services. And, more than […]

What You Say Matters. What They Say… Matters More.

What You Say Matters. What They Say… Matters More.

by Gur Tsabar| September 27, 2017

Whether you like it or not, people are talking about you around. the. clock… They’re talking about your company, they’re talking about the amazing services you provide, and about the defective products you’ve manufactured. They’re complaining about your exorbitant fees and praising your incredible discounts. They’re talking about your down-to-earth CEO, your hilarious flight attendants, […]

A Seismic Shift in Our Eating Behavior

A Seismic Shift in Our Eating Behavior

by Gur Tsabar and Amber Wilson| March 23, 2017

Remember the food pyramid from health class? It wasn’t that long ago that a meal was considered incomplete if portions of meat, dairy and other animal-based proteins were not included as part of the occasion. Nor was it that long ago when diets, like vegetarian and vegan, resided almost exclusively on the fringe. Today we […]

Got Social Issues? Why “Social Listening” is The Wrong Response (And What the Right One Is)

Got Social Issues? Why “Social Listening” is The Wrong Response (And What the Right One Is)

by Gur Tsabar and Shannon Snyder| March 22, 2016

The popularity of social media has literally leveled the playing field online—giving every person on the planet the same sized megaphone to voice not only their excitement about companies and brands, but also—and perhaps most frighteningly—their anger and rage. So the question for you is: When Twitter or Facebook blow up on you, do you […]