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Posts: Gur Tsabar

Gur Tsabar Author

Gur Tsabar, EVP, Social Issues and Digital Strategy

Named a top 25 communications innovator in North America. Strategic counselor, problem solver and fixer of reputations for some of the world’s largest and most innovative Fortune 500 companies, non-profit organizations and governmental institutions. Senior political and policy advisor at New York City Hall. A 15+ year veteran social/digital storyteller. Growing expertise in matters of Diversity, Equity and Inclusion (DE&I). Passionate husband, father and social justice advocate.

Shattering the Overton Window: A Call for Messaging that Matters

by Gur Tsabar| March 4, 2019

Here’s a challenge to all communicators… Take a look at your company’s communications over the past year and see if they say anything outside the established norms of your industry? Chances are: your company has been communicating squarely within an existing conversational frame. Meaning: within the spectrum of ideas considered acceptable by its various stakeholder […]

What You Say Matters. What They Say… Matters More.

by Gur Tsabar| September 27, 2017

Whether you like it or not, people are talking about you around. the. clock… They’re talking about your company, they’re talking about the amazing services you provide, and about the defective products you’ve manufactured. They’re complaining about your exorbitant fees and praising your incredible discounts. They’re talking about your down-to-earth CEO, your hilarious flight attendants, […]

Did Your News from CES Get Through?

by Gur Tsabar| January 23, 2013

I’m guessing that the answer to this post’s title question is a big fat no (unless you or those with whom you socially network hail from the marketing arena).  But otherwise, I’ve seen no evidence suggesting that the Twitter and Facebook feeds of most lit up with news coming out of this massive confab, as […]

Hacking Pinterest

by Gur Tsabar| July 12, 2012

Many brands have jumped aboard the Pinterest train, but several of them have been slow to achieve their desired outcomes.  Without conceptualizing Pinterest as something other than a place to simply upload and tag their photos, it’s easy to create yet another online photo album, one no different or more noteworthy than those that can […]