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Posts: Girish Balachandran

Girish Balachandran Author

Girish Balachandran is the Head of New Busisness Development for Ketchum Pleon in London. He has nine years of experience in international business development and client servicing, both consultancy and in-house across UK, Europe, Middle East and South Asia. He’s also a published author on hi-tech SME internationalization.

Book Review: The Business of Influence by Philip Sheldrake

by Girish Balachandran| February 23, 2012

The first book I read on the subject of Influence was by Dr.Robert Cialdini. He wrote about the psychology of persuasion and explains why people say “yes” and how to apply these understandings to everyday life. Philip Sheldrake’s book on the Business of Influence moves the conversation from influencing individuals to how organizations exert influence.