Posts: Eunice Wong

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Using Double Eleven to Pave Your Way for Christmas and Chinese New Year

by Eunice Wong| November 15, 2018

Double 11 (or Singles Day) has evolved from a China-only event to a globally influential shopping festival, turning November from a traditionally low season for retail to a magnetic month of sales. Now that the day itself has passed, it is time for marketers to look beyond the price war to leverage this huge volume […]