filters

Posts: Esty Pujadas

Esty Pujadas Author

Esty Pujadas is the Partner, Director, of Ketchum’s Global Technology Practice.

What Anthropology Can Teach Us about Technology: New Ketchum Study

by Esty Pujadas| May 9, 2012

Anthropologists say there are a handful of behaviors which set us apart from other primates. These include using specialized tools and ways to hunt. Another is the way we organize our living spaces. These still hold true today. We still use specialized tools. We have unique ways of tracking down what we need. And we […]