Filters
Ketchum author Elisabeth McClure

(she/her/hers)

As an account executive on the Ketchum Sports team, Elisabeth is dedicated to building and activating strategic and impactful communication campaigns for brands looking to make a splash in the world of sports. Elisabeth has supported a wide range of clients across the tech, healthcare, food and retail industries through earned media relations, athlete partnerships and social media marketing since joining Ketchum. For the past year, she has been keenly focused on helping her clients navigate the postponed Olympic and Paralympic Games while maximizing the sponsorships. 

Posts: Elisabeth McClure

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

by Elisabeth McClure| August 17, 2021

Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]