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Posts: Courtney Nally and Erin Hanley

Courtney Nally and Erin Hanley Author

Courtney Nally serves as the Executive Vice President of Entertainment within Ketchum Sports & Entertainment (KSE), working with account teams across the Ketchum network to develop strategies that leverage clients’ entertainment, sports and sponsorship investments and well as oversees all talent negotiation work on behalf of Ketchum clients.

In recent years, she has been responsible for negotiating talent on behalf of clients such as Pfizer, Takeda, MasterCard, Philips Sonicare, Liberty Mutual, Frito Lay, 7-Eleven—personalities ranging from Academy Award nominated actor Neil Patrick Harris to socially-conscious actress Sophia Bush to legendary actress Betty White.

She and her team also work with clients on overall entertainment partnerships and executions—including television show integrations, music festival and custom-built events.

Erin brings ten years of experience in influencer marketing and branded content partnerships across television, film and digital channels for a range of clients including Kimberly Clark, General Mills, Frito Lay, Whirlpool and Wendy’s among others. She has concepted and executed award-winning influencer partnerships including one between YouTube stuntman, Roman Atwood and Scott Tube-Free toilet paper which was awarded the 2017 Sabre Award for Best Influencer Marketing Campaign. Erin also worked on many fully integrated marketing campaigns including Lay’s Tastes of America program, creating content with YouTuber Hannah Hart, that crossed YouTube, TV integrations on Bravo’s Watch What Happens Live, and on-site segments with the Food Network as well as host three on-site events. The flavors sold out on Lays.com and “Tastes of America” has since been recognized as one of the most cost efficient and creatively effective flavor launches in Lay’s history.

Late Night Show Brand Integrations: What you need to know

by Courtney Nally and Erin Hanley| May 14, 2019

Brands love late night television—Carpool Karaoke—yes please! Fallon and Think Fast-done! And who doesn’t love Jimmy Kimmel’s sidekick Guillermo?! But before you dive in here, there are five elements to keep in mind before the integration even begins…