Posts: Bill Zucker and Abby Lovett

Bill Zucker and Abby Lovett Author

Bill Zucker is a Partner and Managing Director of Ketchum Midwest and Canada, and watching a March Madness without his alma mater (University of Wisconsin-Madison) for the first time in 20 years.

Abby Lovett is an SVP in the Midwest Brand Practice. She holds an M.S. in Communication and Management from Northwestern University and a B.A. in writing from DePauw.

Ready for Your Brand’s “One Shining Moment?”

by Bill Zucker and Abby Lovett| March 19, 2018

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]