Posts: Barri Rafferty and Michele Lanza
Barri Rafferty and Michele Lanza
About Barri Rafferty
As President and CEO of Ketchum, a top-five, global communications consultancy, Barri Rafferty oversees Ketchum’s offices and affiliates in more than 70 countries, in addition to the firm’s complementary businesses Access Communications, Interfuse, Daggerwing Group and Harrison & Shriftman.
Barri is in the business of transforming brands and building reputations for some of the world’s largest and most respected companies, including Gillette, P&G, Wendy’s, 3M and HPE. Barri and her more than 2,000 colleagues help clients break through in a media environment increasingly controlled by consumers through clicks, swipes and likes.
Beyond Ketchum, Barri serves as a communications industry ambassador, thought leader and role model on a global stage, and is especially passionate about promoting equity and eliminating bias. She is a frequent speaker on the topic of gender parity and unconscious bias, having spoken at TEDxEast and the World Economic Forum’s Annual Meeting in Davos, Switzerland. She also helped found a women’s leadership network at Ketchum as well as Omnicom, and she is a recipient of the Plank Center’s Milestones in Mentoring Award. She is a member of the PR Council’s board of directors and is chairman of the national board of StepUp, an organization that empowers girls from under-resourced communities to become confident, college-bound, and career focused.
Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Follow Barri on Twitter: @BarriRafferty
About Michele Lanza
In her role as Partner, Talent Attraction and Retention, Michele Lanza is focused on helping to create a culture where all employees feel engaged and a sense of belonging. Michele also leads the global recruiting efforts for Ketchum. Recruiting world-class team members that enable Ketchum to consistently deliver award-winning work for clients.
Michele has a keen interest in innovative strategies, such as the creation of LaunchPad, Ketchum’s blind selection process for entry level talent, that was featured in Fast Company. Michele is passionate about deploying recruiting processes that foster diversity and inclusion because she has experienced firsthand the value it creates for teams and businesses.
In addition to her experience at Ketchum, Michele has worked as an Executive Recruiter at one of the top search firms in the Bay Area and has over 15 years of Human Resources experience. When she’s not shuttling around her two Gen Z daughters, she enjoys a well-chilled glass of rosé and traveling. Follow Michele on Twitter: @MicheleL
Defining the New Breed of Communicator
by Barri Rafferty and Michele Lanza| September 4, 2018
Are you part of the new breed? You know them when you meet them. They are equal parts strategic and creative. They see the big picture but can hone in on the details. They know the difference between an insight and a strategy. They have an air of cool, but not too cool for clients […]