Posts: Anastasia Ivanova

Anastasia Ivanova Author

Anastasia Ivanova is an Account Director in the Corporate & Public Affairs Practice at Ketchum Pleon in London. She specialises in strategic and financial communications for energy, natural resources and technology companies, as well as EMEA clients. She is a massive fan of performing arts, travelling and photography. Follow her @nastissimo.

Can Open and Transparent Communications Lower UK Energy Prices?

by Anastasia Ivanova| July 9, 2014

“Energy is political” – stated the UK Shadow Secretary of State for Energy & Climate Change, Caroline Flint MP, in her speech to the Economist Energy Conference 2014. While it is impossible to disagree with this statement, it is the assumptions that politicians seem to make based on it, that lead to many of the […]

Consumers Losing Trust In Brands

by Anastasia Ivanova| February 28, 2013

Over the past 12 months, UK consumers have lost trust in banks, media and politicians. The recent contamination of the food supply chain has become the latest addition to the list of consumer worries. Clearly there isn’t much more customer trust and goodwill to go around. At the same time, businesses have faced growing pressure […]

60 Seconds with Ketchum: Creativity in Corporate Communications

by Anastasia Ivanova| January 24, 2013

Is there room for creativity in corporate communications? Leveraging my specialty in strategic communications, I seek to answer this question and share some best practice tips.

Getting Communications Right in 2013

by Anastasia Ivanova| December 6, 2012

Despite the widely anticipated economic doom and gloom, 2012 has turned out to be a vintage year for the UK. The excitement of the Olympics, Paralympics and the Diamond Jubilee made 2012 a year of high hopes, anticipation and deep pride. Sustaining this positivity will be the major challenge of 2013. The Eurozone’s financial troubles […]

Award-Winning Artist Sadie Lee Headlines Art@Ketchum Pleon

by Anastasia Ivanova| August 30, 2012

Ketchum Pleon London’s reception area, turned into an art gallery in 2009 to inspire creativity of its employees and support the local artistic community, proudly unveils “Transformers” this week: an exhibition of powerful portraits by award-winning artist Sadie Lee. If you are in London tonight, come over for the “meet the artist” event hosted by […]

Outsource Your Stress to an Agency

by Anastasia Ivanova| July 18, 2012

Sometimes it’s difficult to believe that PR is the seventh most stressful job, after police officer, fireman and enlisted soldier.  However, this year things are different. All of a sudden, PR professionals have found themselves on the front lines of exploding issues within their respective businesses. Headlines on the “shareholder spring”, alleged unethical business practices, […]