Specializing in tech and lifestyle brand communications, Alissa is a Senior Account Executive in Ketchum Canada’s Toronto office. From clients to media to influencers to her internal account teams, she uses a people-first approach that builds positivity and trust across the board. These strong relationships, combined with a natural dedication to hard work, mean that she delivers great results—every time.

Posts: Alissa Liotti

Woman making sourdough bread in a kitchen

Our Appetite for Online Community and Bread Baking: The View from Canada

by Alissa Liotti| May 12, 2020

The world is changing. We’re teaching our grandparents how to use Zoom; we’re filming countless attempts of Drake’s “Toosie Slide” for our TikTok accounts, and we’re replacing Hockey Night in Canada—a Saturday evening tradition since 1952—with sourdough bread baking. It may be fascinating to follow changes in consumer behaviour during the global pandemic, but these […]