Alan has been with Ketchum for more than five years. Follow him on Twitter at @adanzis if you want rare insights about PR and social media, and tons of stuff about video games, technology and other sci-fi and nerdy things.
Klout score is referenced when discussing a person’s social media influence. Some might brag about their score; others might snicker and say it’s meaningless. And some love to game the system by giving K+ (Klout’s internal measuring number) to friends/enemies in silly categories. Before this week it’s been difficult, however, to see how influential someone […]
Recognize all of those logos? You probably see most of them on any brand or product page you visit on a regular basis. Of course you do—it’s a great way to drive attention to your webpage. But have you started to see buttons for Google+, Pinterest and Foursquare? And how about the “Healthy” button? If […]
Last week, my colleague Jordan Drake and I attended a panel on “Gamification and Engagement” presented by Gabe Zichermann and hosted by the Webgrrls. If you know me, I’m a sucker for gamification, so I jumped on the chance to see this one. If you’re not familiar with the term, Zichermann describes it as “is […]
Last week, I had the honor of again attending the Critical Issues Forum put on by the Council of PR Firms with some of Ketchum’s senior leadership. This year’s theme was whether or not social media truly had the power to galvanize citizens and effect change within the government — whether it was in the […]
In a continuing effort to lead a healthier life, I’ve been trying to improve the quality of sleep I get each night as well as the way I’m woken up each morning, and I recently found four new technologies that offer much promise on this front. In a new post I just wrote for the technology blog Dvice, I compare the […]
One of the panels that I moderated at our recent “Respect the Internet II” event was titled “Brands as Creators.” The panelists included Jeff Simmermon, Director of Digital Communication, Time Warner Cable, and Erik Martin, General Manager, Reddit. We discussed types of content brands are creating, how content is created and a ton of other great […]
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