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How President Biden’s First 100 Days Will Affect Your Organization’s Communications Approach

by Corinne Gudovic| January 21, 2021

Inauguration Day marked a change in our country’s leadership, and with it the promise of several swift policy transformations. Within hours of taking office President Biden took immediate action on several issues from pandemic management to social justice to environmental policy. The changes announced today, and those still anticipated, will have a dramatic impact on […]

What Food Marketing and Comms Pros Should Know—and Do—About the New Dietary Guidelines

by Lisa Bruno, MS, RD and Dylan Bailey, MS, RD| January 19, 2021

In case you missed it, the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS) released the 2020-2025 Dietary Guidelines for Americans (DGAs) in the typically quiet week between Christmas and the New Year. The DGAs are critically important for food policy decisions and will shape the general guidance on consumer eating patterns […]

Striving Toward Dr. King’s Beloved Community

by Lindsay Wagner| January 18, 2021

Dr. Martin Luther King Jr. often spoke of the “Beloved Community.” As described by The King Center, the memorial resource center and institution founded by Coretta Scott King: “Dr. King’s Beloved Community is a global vision in which all people can share in the wealth of the earth. In the Beloved Community, poverty, hunger and […]

Easing into 2021: Five Tips to Make the Best of a New Year

by Amanda Kowal Kenyon| January 6, 2021

This post has been updated since its original publication. Like many in the professional services world, I spent the first week of 2021 re-acclimating to work following an extended holiday break. Though unexpected events here in the U.S. caused many of us to hit pause on some of our plans, it’s not too late to […]

Five Social Commerce Megatrends in China

by Prince Zhang| January 4, 2021

Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]

Mid-Pandemic Social Media Best Practices to Hang Your Hat on

by Jessica Clifton| December 22, 2020

Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]