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Navigating U.S. Tech Workers’ “New Essentials”

Navigating U.S. Tech Workers’ “New Essentials”

by Melissa Kinch and Lisa Sullivan| May 6, 2021

What do U.S. tech workers want from their employers? The answers today are likely much different than they would have been before the pandemic. Despite being the industry that pioneered work-from-home, and that enabled millions of workers and students to keep on working/learning despite this unprecedented crisis, tech isn’t immune to new levels of scrutiny […]

How Marketers Can Win Moms’ Hearts

How Marketers Can Win Moms’ Hearts

by Lauren Sugarman| May 6, 2021

Since Similac’s “Sisterhood of Motherhood” ad back in 2015 shined a satirical spotlight on marketing to moms, countless brands have called for an end to the mommy wars, telling us women to stop fighting and start getting along. Well, for the past year-plus, the pandemic has waged a war on moms, and most brands haven’t […]

How Listening to Murder Podcasts Helps with Storytelling - photo of a skull wearing headphones

How Listening to Murder Podcasts Helps with Storytelling

by Kat Dare| May 4, 2021

My name is Kat, and I’m obsessed with all things true crime — specifically murder-based podcasts. I always have at least eight on the go at any time, and the moment I step away from my laptop, Stitcher comes right on and I’m immersed in the very worst of humanity, from serial killers to family […]

There Are No Good Guys or Bad Guys in Food - herd of black angus cattle in grass field

There Are No Good Guys or Bad Guys in Food

by Kim Essex| April 30, 2021

In food PR and communications, part of our job is to tell stories. But too many stories have heroes and villains, and the world of food production isn’t quite that simple. I’ve spent a better part of my career in the meat industry. I am passionate about animal protein on many levels: nutritionally, environmentally and […]

Addressing COVID Burnout in Financial and Professional Services - Woman experiencing stress at work

Addressing COVID Burnout in Financial and Professional Services

by Becca Cooper| April 29, 2021

As the world passed the milestone of one year in the pandemic, the business community has faced a new employee engagement challenge: pandemic burnout. In the last few months, the financial and professional services industries have reckoned with employee stories of overwork, exhaustion and even abuse. In response, companies are offering incentives like bonuses, trips, […]

What Does Healthcare’s Future Look Like Post-COVID-19_ - illustration of medical symbols intertwined

What Does Healthcare’s Future Look Like Post-COVID-19?

by Anya Kotova| April 28, 2021

To predict the future of healthcare in the U.S., let’s start with its past. The modern centralized healthcare system arguably originated following the 1918 influenza pandemic, which changed the way healthcare was provided around the world. The crowd-driven nature of influenza forced us to rethink the way we cared for people. It moved us away […]