{"id":3003,"date":"2026-05-20T14:11:43","date_gmt":"2026-05-20T14:11:43","guid":{"rendered":"https:\/\/www.ketchum.com\/austria\/?page_id=3003"},"modified":"2026-05-20T14:11:43","modified_gmt":"2026-05-20T14:11:43","slug":"change-und-interne-kommunikation","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/","title":{"rendered":"Change und Interne Kommunikation"},"content":{"rendered":"\n
\n
\n\n
\n\t\n\t\t\t\"\"\n\t\t
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n\n\t\t\t\t\t

Change und Interne Kommunikation \u2013 Wobei wir Sie unterst\u00fctzen<\/h1>\n\t\t\t\t\t<\/span><\/a>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n
<\/div>\n\n\n
<\/div>\n\n\n\n
\n

<\/p>\n<\/div><\/div><\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\n

Ver\u00e4nderungen geh\u00f6ren heute zum Alltag von Organisationen \u2013 entscheidend ist, wie sie gestaltet und kommuniziert werden. Wir helfen Ihnen, eine klare Change Story zu entwickeln, F\u00fchrungskr\u00e4fte zu st\u00e4rken und Mitarbeiter:innen aktiv mitzunehmen. So entsteht ein gemeinsames Verst\u00e4ndnis f\u00fcr Richtung und Ziele, Widerst\u00e4nde werden abgebaut und Ver\u00e4nderungen k\u00f6nnen nachhaltig in Strukturen und Kultur verankert werden.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n

Was wir anbieten<\/strong><\/p>\n\n\n\n

    \n
  • Change Story und Narrativ entwickeln (Was soll sich \u00e4ndern \u2013 und warum?)<\/li>\n\n\n\n
  • Change-Kommunikationsstrategie inkl. Stakeholder-Analyse und Ma\u00dfnahmenplan<\/li>\n\n\n\n
  • Workshopdesign und Facilitation (Leadership Konferenzenund Team-Workshops)<\/li>\n\n\n\n
  • Strategische Beratung und operative Umsetzung von internen Kommunikationsma\u00dfnahmen (F\u00fchrungskr\u00e4ftekommunikation, Vorbereitung von Townhalls, Dialogformate, Interne Podcasts, Content Creation f\u00fcr alle internen Kan\u00e4le von Intranet und Viva Engage bis on premises)<\/li>\n\n\n\n
  • Kommunikationsrainings<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    Unser Ansatz<\/strong><\/p>\n\n\n\n

      \n
    • Systemisch: Verkn\u00fcpfung von Organisationsentwicklung und Kommunikation<\/li>\n\n\n\n
    • Partizipativ: Mitarbeitende eingebunden und aktiviert<\/li>\n\n\n\n
    • Authentisch: Glaubw\u00fcrdige und nahbare Kommunikation, die zur Kultur, den Menschen und der Realit\u00e4t der Organisation passt<\/li>\n\n\n\n
    • Klar undempathisch: Ehrliche Botschaften, die Orientierung geben<\/li>\n\n\n\n
    • Sparring bis in die Umsetzung: K\u00f6pfe zusammenstecken, \u00fcber Konzept und Strategie bis zu konkretem Content<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ver\u00e4nderungen geh\u00f6ren heute zum Alltag von Organisationen \u2013 entscheidend ist, wie sie gestaltet und kommuniziert werden. Wir helfen Ihnen, eine klare Change Story zu entwickeln, F\u00fchrungskr\u00e4fte zu st\u00e4rken und Mitarbeiter:innen aktiv mitzunehmen. So entsteht ein gemeinsames Verst\u00e4ndnis f\u00fcr Richtung und Ziele, Widerst\u00e4nde werden abgebaut und Ver\u00e4nderungen k\u00f6nnen nachhaltig in Strukturen und Kultur verankert werden. Was […]<\/p>\n","protected":false},"author":646,"featured_media":3031,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3003","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nChange und Interne Kommunikation - Ketchum Austria<\/title>\n<meta name=\"description\" content=\"Ketchum Austria - Home\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Change und Interne Kommunikation - Ketchum Austria\" \/>\n<meta property=\"og:description\" content=\"Ketchum Austria - Home\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ketchum Austria\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2472668285-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/\",\"url\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/\",\"name\":\"Change und Interne Kommunikation - Ketchum Austria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/04\\\/shutterstock_2472668285-scaled.jpg\",\"datePublished\":\"2026-05-20T14:11:43+00:00\",\"description\":\"Ketchum Austria - Home\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/04\\\/shutterstock_2472668285-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/04\\\/shutterstock_2472668285-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/change-und-interne-kommunikation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\",\"item\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Change und Interne Kommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/#website\",\"url\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/\",\"name\":\"Ketchum Austria\",\"description\":\"Ketchum Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Change und Interne Kommunikation - Ketchum Austria","description":"Ketchum Austria - Home","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/","og_locale":"en_US","og_type":"article","og_title":"Change und Interne Kommunikation - Ketchum Austria","og_description":"Ketchum Austria - Home","og_url":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/","og_site_name":"Ketchum Austria","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2472668285-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/","url":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/","name":"Change und Interne Kommunikation - Ketchum Austria","isPartOf":{"@id":"https:\/\/www.ketchum.com\/austria\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/#primaryimage"},"image":{"@id":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2472668285-scaled.jpg","datePublished":"2026-05-20T14:11:43+00:00","description":"Ketchum Austria - Home","breadcrumb":{"@id":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/#primaryimage","url":"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2472668285-scaled.jpg","contentUrl":"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2472668285-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.ketchum.com\/austria\/about-3\/change-und-interne-kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ketchum.com\/austria\/"},{"@type":"ListItem","position":2,"name":"About","item":"https:\/\/www.ketchum.com\/austria\/about-3\/"},{"@type":"ListItem","position":3,"name":"Change und Interne Kommunikation"}]},{"@type":"WebSite","@id":"https:\/\/www.ketchum.com\/austria\/#website","url":"https:\/\/www.ketchum.com\/austria\/","name":"Ketchum Austria","description":"Ketchum Site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ketchum.com\/austria\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"}]}},"featured_image_src":"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2472668285-600x400.jpg","featured_image_src_square":"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2472668285-600x600.jpg","_links":{"self":[{"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/pages\/3003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/users\/646"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/comments?post=3003"}],"version-history":[{"count":0,"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/pages\/3003\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/pages\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/media\/3031"}],"wp:attachment":[{"href":"https:\/\/www.ketchum.com\/austria\/wp-json\/wp\/v2\/media?parent=3003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}