{"id":2985,"date":"2026-05-20T13:54:45","date_gmt":"2026-05-20T13:54:45","guid":{"rendered":"https:\/\/www.ketchum.com\/austria\/?page_id=2985"},"modified":"2026-05-27T10:14:49","modified_gmt":"2026-05-27T10:14:49","slug":"ai-analytics","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/austria\/about-3\/ai-analytics\/","title":{"rendered":"AI & Analytics"},"content":{"rendered":"\n
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AI & Analytics \u2013 Wobei wir Sie unterst\u00fctzen<\/h1>\n\t\t\t\t\t<\/span><\/a>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n
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Kommunikation hat nie mehr Daten produziert. Gleichzeitig war es nie schwerer, die richtigen Schl\u00fcsse daraus zu ziehen. Wir analysieren Brand, Issues, Consumer Behavior und Markttrends ganzheitlich, f\u00fcr das gro\u00dfe Bild. So verbinden wir Analytics mit Kommunikationsstrategie, damit Insights zu Ma\u00dfnahmen werden.<\/p>\n<\/div>\n\n\n\n

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Was wir anbieten<\/strong><\/p>\n\n\n\n

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  • Communications Audits \u2013 Kan\u00e4le, Strukturen, Content und Stakeholder-Perspektiven werden systematisch analysiert \u2013 als Basis f\u00fcr fundierte Strategien.<\/li>\n\n\n\n
  • Social Listening & Insights \u2013 Brand Perception, Issues, Trends und echte Consumer Intelligence in Echtzeit. So erkennen Sie Chancen und Risiken, bevor andere sie sehen.<\/li>\n\n\n\n
  • Trendanalysen: Identifikation und Analyse aktueller Trends in Branchen, Medien und Konsument:innen-verhalten anhand relevanter Datenquellen wie Studien, Medienberichte, Social Media und Marktanalysen.<\/li>\n\n\n\n
  • Zielgruppenanalysen & Synthetic Audiences \u2013 Erstellung von virtuelle KI-gest\u00fctzten Personas anhand einer Zielgruppenanalyse, die reale Kunden simulieren und Feedback zu Ideen geben.<\/li>\n\n\n\n
  • White Space Analysen \u2013 Wir identifizieren unbesetzte Themen- und Marktsegmente, dort, wo Ihre Konkurrenz nicht pr\u00e4sent ist.<\/li>\n\n\n\n
  • Influencer Analytics \u2013 Datengesteuerte Influencer Selektion, Kampagnenkonzipierung und Erfolgsmessung mit dem von Ketchum konzipierten KE-Score<\/em> f\u00fcr optimalen Brand Fit und Performance Tracking.<\/li>\n\n\n\n
  • Dashboards & Reporting \u2013Visual Analytics und Measurement Dashboards machen das Unsichtbare sichtbar. Messung, Reporting und Analyse von Social Media- und PR-Aktivit\u00e4ten als Basis f\u00fcr weitere Ma\u00dfnahmen.<\/li>\n<\/ul>\n\n\n\n
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    Unser Ansatz<\/strong><\/p>\n\n\n\n

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    • Integrierte Datenanalyse: Wir kombinieren Daten aus f\u00fchrenden Analyse\u2011Tools, Social Listening Plattformen und Marktstudien, um ein vollst\u00e4ndiges Bild von Kommunikation, Zielgruppen und Trends zu erhalten. So greifen wir auf verl\u00e4ssliche, aktuelle Datenquellen zur\u00fcck und analysieren nicht nur einzelne Kan\u00e4le, sondern das gesamte Kommunikations\u00f6kosystem.\u00a0<\/li>\n\n\n\n
    • KI-gest\u00fctzt: Wir setzen K\u00fcnstliche Intelligenz entlang des gesamten Analyseprozesses ein \u2013 vom Monitoring digitaler Gespr\u00e4che bis zur Entwicklung KI\u2011gest\u00fctzter Personas (\u201eSynthetic Audiences\u201c), die reale Zielgruppen simulieren. Dadurch werden Analysen schneller, pr\u00e4ziser und skalierbar \u2013 und liefern tiefere Einblicke in Verhalten, Wahrnehmung und Trends.\u00a0<\/li>\n\n\n\n
    • Actionable Insights: Daten allein schaffen keinen Mehrwert. Deshalb \u00fcbersetzen wir Insights systematisch in konkrete Handlungsempfehlungen \u2013 von strategischen Entscheidungen bis zu operativen Ma\u00dfnahmen wie Kampagnenoptimierung, Content-Strategie oder Issues Management.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      Kommunikation hat nie mehr Daten produziert. Gleichzeitig war es nie schwerer, die richtigen Schl\u00fcsse daraus zu ziehen. Wir analysieren Brand, Issues, Consumer Behavior und Markttrends ganzheitlich, f\u00fcr das gro\u00dfe Bild. So verbinden wir Analytics mit Kommunikationsstrategie, damit Insights zu Ma\u00dfnahmen werden. Was wir anbieten Unser Ansatz<\/p>\n","protected":false},"author":646,"featured_media":3015,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2985","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAI & Analytics - Ketchum Austria<\/title>\n<meta name=\"description\" content=\"Ketchum Austria - Home\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ketchum.com\/austria\/about-3\/ai-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI & Analytics - Ketchum Austria\" \/>\n<meta property=\"og:description\" content=\"Ketchum Austria - Home\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ketchum.com\/austria\/about-3\/ai-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Ketchum Austria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T10:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2578823219-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/ai-analytics\\\/\",\"url\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/ai-analytics\\\/\",\"name\":\"AI & Analytics - 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