{"id":2982,"date":"2026-05-20T14:11:56","date_gmt":"2026-05-20T14:11:56","guid":{"rendered":"https:\/\/www.ketchum.com\/austria\/?page_id=2982"},"modified":"2026-05-20T14:11:56","modified_gmt":"2026-05-20T14:11:56","slug":"digitale-kommunikation","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/austria\/about-3\/digitale-kommunikation\/","title":{"rendered":"Digitale Kommunikation"},"content":{"rendered":"\n
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Digitale Kommunikation \u2013 Wobei wir Sie unterst\u00fctzen<\/h1>\n\t\t\t\t\t<\/span><\/a>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n
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Social Media ist nicht mehr nice-to-have \u2013 es ist der Ort, wo Ihre Zielgruppen entscheiden, was sie von Ihnen halten. Wir helfen Ihnen, dort pr\u00e4sent zu sein, wo es z\u00e4hlt \u2013 mit Strategie, Inhalten und Partnerschaften, die echtes Engagement und messbare Ergebnisse liefern.<\/p>\n\n\n\n

Wir unterst\u00fctzen dabei, langfristig im schnellen digitalen Raum relevant zu bleiben, die richtigen Communities mit dem passenden Content zu erreichen und KI systematisch in Workflows zu integrieren. Dabei denken wir strategisch, handeln hands-on und verwandelt Trends spot-on in markenstarke Kampagnen, die Social media nahtlos in die Gesamtkommunikation einbetten. Wir schaffen digitale Substanz, die auch dann tr\u00e4gt, wenn Reichweite sinken.<\/p>\n<\/div>\n\n\n\n

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Was wir anbieten<\/strong><\/p>\n\n\n\n

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  • Social Media Audit & Analytics:<\/strong> Marktanalyse, Wettbewerbsvergleich und Bewertung Ihrer bestehenden Kan\u00e4le als strategische Grundlage<\/li>\n\n\n\n
  • Kanal- & Content-Strategie:<\/strong> plattformspezifische Strategien, Playbooks und Guidelines f\u00fcr relevante Kan\u00e4le wie LinkedIn, Instagram, Facebook, TikTok oder Reddit<\/li>\n\n\n\n
  • Content Planung & Management:<\/strong> Redaktionspl\u00e4ne, Publishing und laufende Optimierung Ihrer Inhalte und Kan\u00e4le<\/li>\n\n\n\n
  • Community Conversation & Engagement:<\/strong> aktives Community Management, Dialog mit Zielgruppen und proaktive Krisenkommunikation<\/li>\n\n\n\n
  • Paid Social Kampagnen:<\/strong> strategische Planung, Budget-Optimierung, Creative Production und Performance Reporting mit Fokus auf Business-Ergebnisse<\/li>\n\n\n\n
  • Video & Creator Content:<\/strong> Entwicklung und Produktion von Content f\u00fcr Formate wie TikTok oder Instagram Reels<\/li>\n\n\n\n
  • Influencer Marketing: <\/strong>Strategie, Selektion, Kooperationen und Events mit passenden Partner:innen<\/li>\n\n\n\n
  • Employee Ambassador Program:<\/strong> Trainings, Content-Kuration und Guidelines f\u00fcr Mitarbeiter:innen als glaubw\u00fcrdige Markenbotschafter:innen<\/li>\n\n\n\n
  • Social Media Reporting:<\/strong> \u00dcbersichtliche Reports zu Performance, Reichweite, Engagement und Kampagnenerfolg mit klaren Handlungsempfehlungen<\/li>\n<\/ul>\n\n\n\n
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    Unser Ansatz<\/strong><\/p>\n\n\n\n

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    • Holistisch:<\/strong> Owned, Paid & Earned Social aus einer Hand und eingebettet in die Gesamtkommunikation<\/li>\n\n\n\n
    • Datengetrieben:<\/strong> Social Listening, Monitoring und KPIs als Grundlage f\u00fcr Entscheidungen und Optimierung<\/li>\n\n\n\n
    • Kanalgerecht:<\/strong> Jede Plattform hat ihre eigene Logik, Sprache und Community \u2013 wir denken Inhalte entsprechend<\/li>\n\n\n\n
    • Real-Time:<\/strong> pr\u00e4sent, wenn es z\u00e4hlt, auch bei dynamischen Themen und in Krisensituationen<\/li>\n\n\n\n
    • Partnerschaftlich<\/strong>: enge Zusammenarbeit mit Marketing, HR, Communications und weiteren Schnittstellen<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Social Media ist nicht mehr nice-to-have \u2013 es ist der Ort, wo Ihre Zielgruppen entscheiden, was sie von Ihnen halten. Wir helfen Ihnen, dort pr\u00e4sent zu sein, wo es z\u00e4hlt \u2013 mit Strategie, Inhalten und Partnerschaften, die echtes Engagement und messbare Ergebnisse liefern. Wir unterst\u00fctzen dabei, langfristig im schnellen digitalen Raum relevant zu bleiben, die […]<\/p>\n","protected":false},"author":646,"featured_media":3021,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2982","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDigitale Kommunikation - Ketchum Austria<\/title>\n<meta name=\"description\" content=\"Ketchum Austria - Home\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ketchum.com\/austria\/about-3\/digitale-kommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Kommunikation - Ketchum Austria\" \/>\n<meta property=\"og:description\" content=\"Ketchum Austria - 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