{"id":2969,"date":"2026-05-20T14:11:36","date_gmt":"2026-05-20T14:11:36","guid":{"rendered":"https:\/\/www.ketchum.com\/austria\/?page_id=2969"},"modified":"2026-05-20T14:11:36","modified_gmt":"2026-05-20T14:11:36","slug":"brand-communications","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/austria\/about-3\/brand-communications\/","title":{"rendered":"Brand Communications"},"content":{"rendered":"\n
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Brand Communications \u2013 Wobei wir Sie unterst\u00fctzen<\/h1>\n\t\t\t\t\t<\/span><\/a>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n
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Marken stehen zunehmend im Wettbewerb um Aufmerksamkeit, Relevanz und Glaubw\u00fcrdigkeit. Wir unterst\u00fctzen Sie dabei, die Identit\u00e4t Ihrer Marke zu sch\u00e4rfen, ein starkes Narrativ zu entwickeln und dieses in Kampagnen zu \u00fcbersetzen, die Menschen wirklich erreichen. So verbinden wir Markenstrategie, Kreativit\u00e4t und wirkungsvolle Kommunikation und machen Ihre Marke auf allen Kan\u00e4len klar erkennbar und differenzierbar.<\/p>\n<\/div>\n\n\n\n

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Was wir anbieten<\/strong><\/p>\n\n\n\n

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  • Marken- und Kommunikationsstrategie (Positionierung, Narrative, Botschaften)<\/li>\n\n\n\n
  • Kampagnenentwicklung & Creative Conception (on-\/offline PR, Social, Influencer)<\/li>\n\n\n\n
  • Content-Produktionen: Text, Visuals, Video, Podcasts, Events<\/li>\n\n\n\n
  • Influencer Marketing & Kooperationen mit Ketchum FIT Score<\/li>\n\n\n\n
  • Measurement & Reporting entlang definierter KPIs<\/li>\n<\/ul>\n\n\n\n
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    Unser Ansatz<\/strong><\/p>\n\n\n\n

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    • Datenbasiert: Insights aus Social Listening, Audits und Zielgruppenanalysen<\/li>\n\n\n\n
    • PESO-integriert: Paid, Earned, Shared, Owned, orchestriert statt isoliert<\/li>\n\n\n\n
    • Kreativ & relevant: Starke Ideen, die zur Marke UND zur Zielgruppe passen<\/li>\n\n\n\n
    • International erprobt: Best Practices aus 68 M\u00e4rkten, lokal adaptiert<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Marken stehen zunehmend im Wettbewerb um Aufmerksamkeit, Relevanz und Glaubw\u00fcrdigkeit. Wir unterst\u00fctzen Sie dabei, die Identit\u00e4t Ihrer Marke zu sch\u00e4rfen, ein starkes Narrativ zu entwickeln und dieses in Kampagnen zu \u00fcbersetzen, die Menschen wirklich erreichen. So verbinden wir Markenstrategie, Kreativit\u00e4t und wirkungsvolle Kommunikation und machen Ihre Marke auf allen Kan\u00e4len klar erkennbar und differenzierbar. Was […]<\/p>\n","protected":false},"author":646,"featured_media":3017,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2969","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrand Communications - Ketchum Austria<\/title>\n<meta name=\"description\" content=\"Ketchum Austria - Home\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ketchum.com\/austria\/about-3\/brand-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Communications - Ketchum Austria\" \/>\n<meta property=\"og:description\" content=\"Ketchum Austria - Home\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ketchum.com\/austria\/about-3\/brand-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Ketchum Austria\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ketchum.com\/austria\/wp-content\/uploads\/sites\/8\/2026\/04\/shutterstock_2714454175-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/brand-communications\\\/\",\"url\":\"https:\\\/\\\/www.ketchum.com\\\/austria\\\/about-3\\\/brand-communications\\\/\",\"name\":\"Brand Communications - 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