Ever Heard of Aspen Ideas Festival?

Unlike Davos, Cannes, and TED, Aspen can fly under the radar…unless you’re in an elite group of thought-leaders who convene in the mountains to discuss the world’s biggest issues (sounds cool, right?). Each summer, roughly 300 speakers assemble to prompt discussion around diverse topics such as the pressures of an exploding population, the roots of societal values, and America’s obsession with sports and athletes.

Aspen Ideas Festival, sponsored by the Aspen Institute and The Atlantic, has a decidedly more DC-infused scene than TED, and holds strong root in politics. Over the next week, great minds will leverage this less pressurized, mountaintop destination to tackle issues relevant to DC and the world. Welcome inside the gates of the intellectual illuminati.

So how did a PR-focused-creative-gal get mixed up in this mile-high world of idea convergence? The answer is simple: the pursuit of timely, topical, relevant insights to leverage for Ketchum clients. We’re in the business of thinking—smart, insightful thinking. Our work rests on thinking that resonates with global needs and that translates societal (and corporate) priorities into dialogue that the consumer and public can understand and relate to. Having a presence at Aspen helps Ketchum foster this conversation.

Over the next week I’ll be attending a wide range of talks with the goal of gleaning insights on issues that are most relevant for the upcoming year. As always, I’ll be on the lookout for the “sticky stuff” – that fodder and material that we can grab onto and use in our programming, such as trends in healthcare, finance, food, and technology. I’m excited to see Aspen provide the suffocating issues of today a healthy dose of fresh air!

You can follow the festival here: http://www.aspenideas.org/

Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.