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Founded in 2000, TBWA\RAAD is a full-service communications agency covering the Persian Gulf, Middle East and North Africa. Since 2006, TBWA\RAAD has served as the exclusive affiliate of Ketchum in the region.

Known in the market for offering the only “disruptive” approach to projects, TBWA\RAAD uses a process that involves finding the strategic idea that breaks and overturns convention in the marketplace and makes it possible to reach a new vision and secure a larger market share for a client.

TBWA\RAAD has served the region with its work for clients such as Nissan, Airbus and Adidas, among others. Drawing on the region’s top talent, TBWA\RAAD offers experience ranging from the automotive and airline industries, to banking and finance, to travel and tourism, to healthcare and pharmaceuticals.

Among TBWA\RAAD’s services:

  • Media relations
  • Editorial services
  • Corporate communications
  • Corporate social responsibility programs
  • Public affairs
  • Change management and internal communications
  • Sponsorship
  • Issues and crisis management
  • PR recruitment and training
  • Marketing communications
  • Product launches and event management
  • Media relations and editorial services
  • Media partnerships
  • Customer and stakeholder communications
  • Community group communications
  • Promotions
  • Product placement
  • Sales support
  • Speaking opportunities and spokespeople profiling
  • Sponsorship identification, negotiation and promotion
  • Celebrity endorsement