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A1 Sony Xperia Go Outdoor Challenge

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A1 Sony Xperia Go Outdoor Challenge

In order to convince skeptics that the phone is, in fact, unbelievably rugged, Ketchum challenged Facebook fans to devise insane endurance tests. They culled down the 800 crowdsourced ideas to 5 ultimate tests of durability such as skimming it across pools, blasting it with a fire hose, or even driving over it, and then filmed the ultimate crash test videos. The flashing A1 logo proved the smartphone survived. Blogger and social media quickly catapulted the video to viral status with over 1.03 million views since February 2013 and the carrier sold twice as many devices as forecast.

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