Corporate social responsibility has been part of Ketchum’s history since our founding, so it’s only natural that we launched two major philanthropic initiatives to help celebrate our 90th anniversary.
Room to Read Girls’ Education Program
The year of our 90th anniversary also happened to coincide with Ketchum’s fifth anniversary with Room to Read, a global organization focused on transforming children’s lives through literacy and gender equality in education. Underscoring the importance of Room to Read’s mission, Ketchum and its employees decided to raise $90,000 to empower 90 girls who are enrolled in the nonprofit’s Girls’ Education program in Tanzania and India. The donations went towards helping girls graduate from secondary school and develop the skills needed to succeed beyond the classroom. We dedicated the donation in honor of the long-standing partnerships we have with our clients.
From bake sales to auctions, and fashion shows to coin collection jars in office lunch rooms, Ketchum employees didn’t stop at $90,000 – they kept going until they surpassed the goal by thousands of dollars. With $95,000 raised, we are proud to be able to put 95 girls on a life-changing course.
“So many girls are forced to drop out of school due to economic, safety or cultural factors, which leaves them at a disadvantage for the rest of their lives,” said Erin Ganju, co-founder and CEO of Room to Read. “It is our goal to provide girls around the world with equal access to a quality education, allowing them to gain literacy skills and become active members of society, lifting themselves, their families and society out of poverty. Ketchum’s commitment to support 90 young women in Africa and Asia through financial support, mentorship and life skills training will provoke a wave of empowerment that will cascade to future generations.”
Ketchum believes in the power of communications to change the world for the better, so our employees were excited to participate in the chance to develop communications solutions for a range of causes worldwide. The goal of our 90-for-90 Campaign was to mobilize our network by hosting 90 brainstorms for nonprofit organizations.
To mark our anniversary, Ketchum colleagues led and participated in creative brainstorms that assisted local nonprofits in overcoming a challenge their organization is currently facing. The nonprofits were nominated by Ketchum colleagues and spanned from research foundations, like the Leukemia & Lymphoma Society (supported by Ketchum New York), to foreign aid organizations, like Born in Africa (supported by Ketchum Belgium), and social service agencies, like Diakonie Jugendhilfe Oberbayern (supported by Ketchum Pleon Germany). We are thrilled to report that, thanks to the participation of hundreds of colleagues from around the globe, we surpassed our original goal of 90 by holding 92 creative brainstorms, delivering actionable ideas to nonprofit organizations in need.
Additional organizations that benefitted from this program included the following: